When forming a price tag for such goods, avoid setting prices such as, for example, 20,999 rubles.
The "buy and collect a gift" promotion does telegram thailand viral not find a response among this category of buyers. For VIP clients, it is more important to understand that the choice of the company will provide them with excellent quality and time savings.
High-end customers often ignore discounts and sometimes view them with dissatisfaction. Attempts to attract attention through promotions and sales will not only fail to increase customer loyalty, but will also result in losses in the company's revenue.
There are times when offering discounts is justified. This may apply to loyal customers who have confirmed their loyalty to the brand, or cases where the check size is significantly higher than average. A properly selected discount helps to increase the attractiveness of the product, rather than reduce its value. Premium prices are high, but justify themselves with exclusive quality and unique product characteristics.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Difficulties and problems in the premium segment
The appeal of the premium segment for commerce comes with a number of challenges. The small size of the industry means that it fills up quickly, which increases competition between sellers. Due to the limited number of customers, there is a limit to the number of stores that can be opened to meet the needs of the segment, which in turn affects sales volumes, keeping them relatively low.
Retailers need to offer customers a wide range of products, which in turn leads to a slower return on investment. In addition, due to high purchasing costs of products and the need to maintain a wide range of products, retailers are forced to invest significant funds.
VIP customers, who have high incomes and occupy influential positions in society, impose special requirements on product quality, assortment and packaging. Buyers expect not only a wide selection and excellent quality of goods, but also demand unique services before and after the purchase.
To meet the high expectations of its customers, premium companies must invest significant resources in communications, seeking to establish deep emotional connections with consumers and gain their loyalty. Since buyers are weakly responsive to price changes, lowering prices becomes pointless. As a result, maintaining close relationships with customers becomes the main arena of competitive struggle.
In today's business environment, branding acts as a strategic asset for companies seeking long-term engagement with their audience.
Unlike mass markets, which focus on attracting as many customers as possible without much attention to long-term relationships, premium brands prioritize the depth of relationships even with a limited number of customers. For example, a premium company may only need two regular customers to provide the bulk of its revenue, which is unthinkable in a mass market.