Discounting is legitimate

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When this does not happen, and, to be sold, the product must be discounted, this becomes the promise of the brand: that of the discount.” What about the commercial sector? In a situation where all your competitors use the low price weapon, discounting might be inevitable, or not? “Lowering prices is the solution that in the very short term increases customer purchase volumes and can also win some customers from the competition. Shortly after, however, customers no longer buy, because they did so before and above all the competitors respond by lowering their prices in turn.” Bernardo Bertoldi's thought can be summed up as follows: “but it should be allowed only to sales managers who have to make tactical decisions on sales; marketing managers must instead understand the consumer and find ways to increase his willingness to pay.


” It would not be, therefore, a simple question new zealand email list of bad advice, but of a web marketing consultant who does not know how to do his job . Blindly discounting is one of the worst things you can do, because you are conditioning your customer to devalue your product. web marketing tip: add value instead of providing discounts This is the opinion of Patrick Campbell of ProfitWell that you can read in his interesting article . According to Patrick the most common mistake in the world of web marketing is that the customer only needs a 10% discount to be happy to buy the product. Think about this: when you assign a price, you are decreeing the value of what you have created.




Let's add two facts: The idea of ​​having obtained a lower price makes the customer feel satisfied and even a little special. Each customer has their own sensitivity that leads them to evaluate your product differently. By discounting you have conditioned the customer to devalue your product. Despite this, discounting works so well in retail, where you can limit the offer (or at least make it appear as if the offer is limited) and thus create a sense of urgency in the eyes of the consumer. If you’re increasing sales through discounts, the problems will only get worse, even if you manage to keep a certain percentage of those customers.