Let's take the example of Mindbody. It is a platform email database australia that helps users and personal trainers connect with each other. Users can use the app to find and book classes and track their fitness goals. I wanted to include this case among the marketing funnel examples in this article even though I know that you hardly have an app. The concept that must come to you is that, even if you have a simple website, if you are able to analyze the behavior of users within your funnel you have the possibility of improving its performance. In fact, you too may have studied how Mindbody has a funnel to get users to sign up and, subsequently, purchase one of your fitness courses.
Mindbody found that after redesigning their activity interface, they saw a 24% increase in class bookings. Their analysis also revealed that users with a connected device were significantly more engaged and made 35% more bookings. So they decided to integrate their app with Google Fit and Apple Health, to offer the same experience to even more users. The new “rebook” feature was so well received that it achieved a conversion rate 4.5 times higher than average. Andrea says that in some cases these experiments led to worse results and were therefore removed. In an e-commerce, for example, they moved shipping costs from the cart to the checkout.