The information contained in the metadata is not always us phone number list visible to users, but is clearly visible to the robots of the Yandex and Google search engines. Correctly filled meta tags help them understand the content of the page and index it, displaying it in the search results for the user's request. In this article, we will consider the main SEO tags for a site and the nuances of their use to optimize web pages and increase their relevance.
Basics of Meta Tags Meta tags are included at the very beginning of a web page in the <head> … </head> tags, which serve as service information for search engines. This information can be seen on any page by right-clicking “view page source” or by pressing Ctrl+U. View page source View page source Although these are optional attributes, some metadata tells robots important information about what the page is about, how useful and relevant it is to the query, and therefore has a significant impact on search rankings.
Meta tags that are important for SEO include: Title Title – title, heading. This is a conditionally mandatory element required by every page. It is displayed to users in search results as a clickable blue link with text. The title concisely and briefly describes the name of the page and the main content. To optimize the page, keywords and phrases are included in the title.