Use the 5 Ws to guide you

[fomayof928@mowline]

Context is also crucial for getting meaningful insights from your data. Let’s say you sell baked goods and notice a spike in inquiries about pie in mid-March. Without any background information there’s not much you can do with that data. But when you consider the context that March 14 is “Pi Day,” you can better understand the reason for the increase in numbers in korea traffic and adjust your strategies to fit.

Use the 5 Ws to guide you:

Who: Which prospects or customers are we looking at?
What: What events or campaigns are our customers or prospects responding to? What actions are they taking?
When: What time frame did this action take place in? Days? Weeks? Months?
Where: At what touchpoint (webpage, LinkedIn, or Facebook) did this action take place?
Why: Was there anything special that took place to trigger this action?
Red flag: If you don’t know what factors are contributing to your outcomes, it’s a sign you need to take a look at the context of your data. Even a slight change to your marketing or sales campaign can change the results, so it’s important to make sure you’re looking at the full picture. Considering the context around the data will lead you to the right answer.



Key Takeaways
Data insights are the understanding you get from analyzing and interpreting data.
Marketing and sales teams can be led astray by inaccurate data insights due to difficulty reading or converting their findings.
You can turn your data into actionable insights by developing steps to proper understanding.