Dynamic content can really level up your website. Instead of a generic web page that summarises your product or service in a generic catch-all’ way, you can display a highly personalised page that focuses on a known prospect’s industry, interests, or even previous conversations you’ve had with them.
Personalising content in this way is highly effective for driving higher conversion rates, with 71% of consumers expecting personalisation, and companies that grow faster driving 40% more of their revenue from personalisation than their slower-growing counterparts.
Dynamic content isn’t just for web users either. It can actually help you to manage your web content more easily!
Let’s say you have a piece of information across several pages on your website that you have to change manually every month, you can make it dynamic. This way, you’ll only have to change it once within Pardot to see the update in multiple locations and you’ll save yourself loads of time.
Dynamic content is especially useful for date-related honduras code number content. An easy example: I set this up for a crowd-lending Fintech company that needed to update its statistics each month on multiple pages of the website. We used dynamic content to say As of XX/XX/XX’ which saved a lot of time and ensured no inaccuracies existed!
What’s more, did you know you can embed forms with dynamic content, which means you can show different forms to different prospects depending on certain criteria?
This is a makeshift way of enabling A/B testing on forms if you manage the data well enough. One half receives form A, the other form B, and you make a decision on the optimal form by comparing form submissions!
You can also display forms based on the prospect’s grade or score i.e. showing a really short form for prospects with a low score, and showing a form with a sales-led offer for those prospects with high grades.
2. Retargeting, the Pardot way
A huge benefit of using landing pages that are hosted on Pardot is the ability to include certain logic in your Engagement Studio.
Let’s say a prospect views one of your landing pages but doesn’t fill out the form. Why not add some logic into your program so they receive an email a few days later with an exclusive offer?
Pardot-retargeting
Watch your conversion rates and sales increase with Pardot’s own method of retargeting, one that’s quick and easy to implement.