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The numbers don't lie. According to the latest data, the consumption of OTT services worldwide continues to grow and is expected to reach 5 billion users by 2029. Within this sector we find both video platforms such as Netflix, HBO and Disney+, as well as music platforms such as Spotify or video calling platforms such as Skype, all of which have the common characteristic of broadcasting content over the Internet and not needing to resort to traditional broadcast operators.
As a company, you are likely interested in learning about the latest developments in this sector, whether you operate in the streaming sector or advertise in one of its environments hr email address list or platforms. If so, you have come to the right place because we have prepared a list of the most powerful trends in OTT services for 2025. Some are related to the digital marketing trends in this sector, but others go further. In any case, they will surely be useful to guide your strategic decisions. Let's get started!
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
Trends in OTT services for 2025 that is coming
The coexistence of OTT and DHT
When we talk about DHT we are referring to direct-to-home broadcast services, which allow the transmission of television and radio channels from satellites to homes.
As you may already know, OTT is the most direct competitor of DHT, since since its arrival it has incredibly altered the audiovisual consumption habits of users worldwide. However, we are seeing how DHT services are not standing still and are also evolving to adapt to new times. And one of the ways is to integrate OTT platforms into decoders so that streaming content can be transmitted alongside traditional television channels. In fact, there are many companies that are already including OTT services in their packages.
This means that users do not have to choose between dad or mom and can enjoy the best of both worlds. Therefore, everything points to the fact that in the future we will see how these two models coexist , without necessarily seeing one disappear despite the drop in audiences that it presents.
Mobile devices, another trend in OTT services for 2025
The number of users watching videos on mobile is growing much faster than the number watching TV, and this is due to the consumption of streaming content through these devices. Therefore, if you are a company that offers streaming services or a brand that advertises through them, it is important that you do not lose sight of the importance that smartphones have for users, which continues to grow.