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In a CRO marketing strategy, you will have to rely on different tools, which will provide you with very valuable information to improve your conversion rate, will allow your teams to work collaboratively or will make it possible for you to carry out tests on different channels.
In this article we want to tell you about what we believe to be the best CRO tools. We have organized them according to their usefulness within the phases of a CRO strategy so that it hr email list is easier for you to detect which ones you need. And, as you know, this strategy is divided into: a research and analysis phase, a hypothesis formulation phase, a testing phase, a review and change proposal phase, and a final continuous improvement phase. With that said, let's get started!
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Top 22 tools to develop your CRO strategy
CRO Tools for Research and Analysis
In this phase, the objective is to know how users interact with our website in order to detect what may be failing and affecting the conversion rate. To do this, both quantitative and qualitative analysis tools are useful. Below, we show you the ones that we consider to be the most interesting within each type.
CRO tools for quantitative analysis
Google Analytics
This is perhaps one of the most basic and most used tools within a CRO strategy in marketing, as it offers you a large amount of valuable information about your users thanks to the fact that it tracks their movements on your website. It can offer you information such as, for example, the amount of traffic you receive, the time users spend on your website, the most visited pages or the clicks made, among many other things. Without a doubt, we believe that this tool cannot be missing from your CRO strategy in marketing as a main source of information.
google analytics 4
Adobe Analytics
If you prefer Adobe's environment to Google's, then this is the best tool for your quantitative analysis. The purpose of both analysis tools is the same, but Adobe is more powerful, complete and is aimed at large companies with more than a million monthly visits.
In this sense, Google Analytics is free, while Adobe has prices that, although not public, range between $30,000 and $150,000 depending on the package chosen.