Deduplication: What it is and why it is important for your Direct Marketing campaigns

seonajmulislam00 · Post by **seonajmulislam00** » Tue Feb 18, 2025 6:31 am

One of the biggest challenges facing today's companies is the correct management of the large amount of data they accumulate. This includes information about the company and the various backups that are made to prevent its loss. All of this data is multiplying exponentially every day, so it is necessary to stop its progressive increase. One option to achieve this is deduplication .

What is deduplication?
This is a technique that allows a single identical copy of the data handled by a company to be saved, avoiding the existence of redundant copies of the database.

When this system is applied, the file to be integrated into israel telegram data database is only saved once; the remaining identical copies that would be created for security reasons are replaced by links and indicators. This saves a great deal of space . It also allows for much faster data recovery and optimises the costs of marketing campaigns by reducing the number of recipients of calls, SMS and emails.

Types of deduplication
· At destination, when applied to the data source where the backup is performed.

· At source, when it is done on the server and therefore also saves space on your disks.

In short, we can say that deduplication is a resource optimization system (such as storage and shipping space), which can be included in the backup package or applied through specific software. In all cases, for it to be truly effective, it is important to have a quality database , in which you can work without risk of losing the stored information.

On the other hand, deduplication is essential to avoid sending repeated messages or calls to the same recipient, which carries a high risk of saturation and rejection.

Although a company with a strong organization and discipline for managing data may think that it does not need to resort to deduplication, the truth is that the implementation of this technique is a guarantee of control that can avoid future problems in the databases.