They are used to communicate relevant information that any company wants to share, in order to keep its internal and external audiences informed about all its news or important events. Keep reading and discover some of the most commonly used examples.
In addition to generating revenue and establishing business relationships, companies also need to officially report various situations that interest their internal and external audiences. In order to carry out this process, organizations have at their disposal some documents specially designed to share content with a certain seriousness, such as corporate communications.
Corporate Communication: What is it about?
It is an instrument used to gather relevant information on any topic that the company wants to make known to its employees, its clients, the community or its strategic partners , and which is endorsed by management. In addition, it presents the organizational position on a specific event that must be clarified or communicated as a novelty.
When looking for a model to serve as a guide for preparing these communications, it can be seen that there is no single way to do it. This is because the information can be shared on different internal platforms, or through the media or social networks . This aspect is essential to achieve the communication objective set by public relations .
In order to develop the various contents of business communications, which will be constructed in different ways depending on the recipients, it is essential to take into account the following principles to design a good text with which to communicate efficiently:
Clear objective, to write content that effectively responds to the intention of the communication and achieves the impact that the company wants to generate.
Define the audience, which involves considering the audience's attitudes, characteristics, and needs, in terms of their information preferences.
Clear message, so it must be precise and punctual, presenting the cpa email addresses idea directly so that the public quickly understands what is being reported.
Simple sentences, using short, concise sentences, avoiding complicated or overly technical words, so that they are easy to understand.
Good presentation, taking into account the authorship, the format and the moment in which it is communicated, serves to cause the effect that is expected to be achieved.
Read on to find out what the profile of a public relations professional is .
Types and examples of business communications
For a company to create an effective communication, it needs to know its team in order to know how to attract the attention of employees, with the right words and in line with the organizational culture. When the communication is directed to the outside, it is necessary to be careful with the way of writing and the words used. This type of content is thus classified as internal and external, as detailed below with some examples:
Internal company announcement
Inform employees clearly and effectively about any new developments that must be shared exclusively within the company, such as changes in rules, schedules or structure, among other topics. It can be directed by one person, a department or management, depending on the intention. With this practice, participation and a sense of belonging among employees can be encouraged through effective communication, where it is possible to use some of the following examples:
Corporate emails.
Printed and digital newsletters.
Signs and notices in common areas.
Publications on the Intranet.
Video screening and presentations.
External company announcement
It contains official information on a specific topic of general interest. It usually contains statements from a spokesperson or a manager, previously authorized for this purpose. In many cases, this statement is published directly on the organization's website or through its social networks, as well as shared with the media. The content must be well structured and well presented to reinforce the institutional image, so the following examples may be useful: