Despite this, however, there are very few launches of this type by other companies, so this campaign could be a winning one to establish itself in the United States.
For these holidays Lego has created a new mascot Cataclaus (in English CataClaws or a play on words between cat and claws) to represent the creativity that is in each of us. The commercial begins with 6 children who play by assembling Cataclaus who immediately starts running and jumping around bringing fun and games to everyone he meets, even reaching space.
It is a spot that serves in particular czech republic mobile number to emphasize the positioning of the company by adding new elements. In particular, it wants to make people want to spend time with their families.
Furthermore, the commercial is in line with the initiative active since 2017 by Build To Give . For every heart made with their bricks and published on social media with the hashtag, a LEGO set will be given to a child who needs to play.
Since December 6, Lego has lit up two Christmas trees in Milan, one 12 meters high and a second 8 meters high, decorated with thousands of bricks that will remain up until January 6 and then be replanted.