Geofencing creates a virtual boundary around a location to trigger mobile messages, while beacons use Bluetooth for proximity marketing.
Use Cases:
Sending discount offers when customers enter a competitor’s store.
Welcoming visitors to an event with exclusive mobile content.
Triggering app notifications inside a retail location.
Collecting mobile analytics about foot traffic and dwell times.
These tools allow precision targeting in physical spaces through mobile devices.
Step 65: Test Emerging Mobile Ad Formats
Stay ahead by experimenting with cutting-edge mobile ad small business email address formats:
Formats to Explore:
Interactive playable ads (e.g., mini-games within ads).
Vertical video ads optimized for mobile portrait orientation.
Augmented reality ads blending with the environment.
Native ads integrated seamlessly into mobile content feeds.
Trying new formats can boost engagement and differentiate your campaigns.
Step 66: Build a Mobile-Optimized Content Hub
Create a centralized mobile-friendly content hub to educate and engage prospects.
Hub Features:
Blog articles optimized for mobile reading.
Video tutorials and webinars accessible on phones.
Downloadable resources like mobile-ready ebooks or guides.
User forums or FAQs optimized for mobile navigation.
This hub becomes a valuable resource that draws in and nurtures mobile visitors.