Beautifully styled photos and videos grab the attention and resonate with Xiaohongshu’s audience

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Educational content for high-end buyers Xiaohongshu users love to learn about premium products—what’s so special about them, how to use them, and why they’re worth the money. You can leverage this by creating informative posts or videos. Example: Share a carousel post about the history of rum, how to differentiate between premium brands, and how to make classic cocktails like a mojito or rum old fashioned. High-quality aesthetics are essential The platform is visual-first, which means your content must look high-end and aspirational.

Beautifully styled photos and videos grab the attention and resonate with Xiaohongshu’s audience. Example: Showcase rum bottles with unique, artistic packaging. Pair them with complementary props like fresh ingredients, elegant cocktail glasses, and textured backgrounds for best results. Social commerce integration Xiaohongshu allows users to purchase directly from the app, combining social proof with e-commerce. Consumers trust what they see and can easily buy without leaving the platform. Example: Launch a limited-edition rum gift set available only on the Xiaohongshu shopping tab to create a sense of exclusivity and urgency.

Additional reading Trends to watch in the Chinese rum market Sustainability is on colombia mobile phone numbers database the rise Environmentally conscious consumers are looking for sustainable packaging and ethically sourced ingredients. If your rum is sustainable, advertise it loudly. Exotic flavors are popular Chinese consumers love to try new things, especially those with a story. Offering rums with tropical or spice flavors is both exotic and accessible. Healthy cocktails Low-sugar, low-alcohol cocktails are trending.

Promote your rum as the perfect base for “healthier” drinks without compromising on taste. Why this market is so sensitive (and what to do about it) The Chinese alcohol market is highly regulated and reputation is king. If you mess up (poor quality, false claims, or misleading marketing), you’ll quickly lose trust. Focus on: Authenticity: Be transparent about the origin, production process, and certifications of your rum. Consistency: Deliver the same high quality every time. Cultural sensitivity: Understand what resonates with Chinese consumers and avoid missteps that could alienate your audience.