Another marketing strategy involves creating high-quality content to engage everyday people. Companies enlist the support of freelance writers, who possess niche expertise, to craft persuasive narratives about subjects related to their operation. Often published as blogs, white papers, or articles for third-party media outlets, the same SEO principles are applied.
For example, a dental practice in Fort Lauderdale, FL, might request office 365 database a piece written about a new technique to whiten teeth or a painless way to extract impacted molars. Such an article typically delves into the process and anticipated outcome while peppering the contents with terms such as “molar extraction in Fort Lauderdale” or “Fort Lauderdale teeth whitening” treatments. High-quality content provides community members with a fact-based resource that links to a lead-generating page on your website.
Call to action
3: Implement Effective Calls-to-Action (CTAs)
Effective calls-to-action typically encourage and motivate readers to click on an anchor link to request more information, schedule an appointment, or download a free ebook, among others. Poorly written CTAs are generally ignored by prospective new clients and customers, despite having read the information in the blog post, article, or web page. These are examples of phrases to include that help entice people to click on links and provide contact information.