KOLs (key opinion leaders) often educate consumers on why these factors are important

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Influencers on Xiaohongshu like to comment and share new and unique flavor combinations, while Douyin videos show reaction videos or taste tests that go viral and spark curiosity. 5. Sustainability and ethical sourcing Sustainability is increasingly important, and Chinese consumers are increasingly interested in fair trade, organic, and eco-friendly packaging for chocolate. Brands that highlight their ethical sourcing on Xiaohongshu gain credibility as users share posts that align their chocolate choices with environmental values.

On Douyin, KOLs (key opinion leaders) often educate consumers on why these factors are important, driving demand through informative viral content. 6. Limited edition collaborations Limited edition chocolate collections, especially those in collaboration with celebrities or fashion brands, are very popular. Xiaohongshu users share these exclusive chocolates in their lifestyle posts as status symbols, often comparing reviews of rare items. On Douyin, limited edition unboxings and influencer reviews generate a lot of hype, and livestream events drive real-time sales.

7. Chocolate as a beauty supplement Some chocolates are promoted as beauty supplements, claiming telemarketing leads, colombia telephone number data to improve skin or hair through ingredients such as collagen or antioxidants. Xiaohongshu is filled with posts from beauty influencers who showcase chocolates that double as skincare products. Douyin takes it to the next level, highlighting these benefits through short videos and targeting health enthusiasts with fast, snappy content. 8. Cross-border fusion with local flavors International chocolate brands are increasingly working with local Chinese flavors, such as red bean, sesame or osmanthus.

These products are popular with consumers who love the fusion of familiar and exotic flavors. Xiaohongshu is full of posts of users trying these fusion flavors, and on Douyin, creators conduct live taste tests to drive immediate e-commerce purchases. 9. Snackable chocolates Due to the busy lifestyle in urban areas of China, small snacking chocolates are popular. These are perfect snacks while working or commuting, and Xiaohongshu users often post about these chocolates in their daily lives.