What is not okay is expecting improved results

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You will also want to consider how to measure the results of your content to determine where changes need making along the way to achieving your goals. content inventory illustration Image by vectorjuice on Freepik Common Mistakes Made by Content Creators Creating content can often get overwhelming, and it is no small job. You have to deal with deadlines and your boss’s expectations, if you have one. These, and many more, are why businesses with a long history of immense branding success fail to create impactful content. It’s okay to champion a new creative process and ideation model or try out a new tone in your content.

immediately or equating wide readership for impactfulness. This leads saudi arabia phone numbers us to the first of many common mistakes content creators make. 1. Writing for everyone There are so many metrics to consider in the content game. While the number of reads increases your chances of selling, we like to pay special attention to the number of times an article is shared. Why? Because readers sharing your article means three things: They read the entirety of your article; Your readers trust your content; They think that a friend or colleague would share the same sentiment.


Writing for a general audience can quickly run the reading numbers up, but it comes with a price of low conversion rates. When you write for a specific ideal customer profile (ICP), you increase your chances of resonating with them than if you threw them into the general profile cluster. Consequently, they become marketers of your content and service free of charge. This is the goal of every content creator and marketer worth their salt. 2. Changing too many things Programmers have this saying, “If it works, don’t touch it.” We think that applies to everything else.