Brand identity as a generator of value

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According to a study by the consulting firm Nielsen, 59% of consumers prefer to buy products from well-known and trusted brands.


A strong brand identity can also create value for a company. A well-recognized and well-positioned brand can allow a company to charge a higher price for its products or services, as consumers are willing to pay more for a brand they consider to be of quality.

An example of this is Apple, which has built a brand identity based on innovation lebanon phone number and design, which has allowed it to charge higher prices than its competitors and maintain a loyal customer base.

Brand identity as a strategic guide
A strong brand identity can also serve as a strategic guide for a company. It defines the brand’s values ​​and personality, helping to make marketing and communication decisions that are consistent and aligned with the image it wants to convey.


Ultimately, building a strong brand identity is crucial to the success of any business. A well-defined and consistent brand identity can differentiate a company from its competitors, generate value, and serve as a strategic guide. Don’t underestimate the power of a strong brand identity, as it can be the key to your business’ success.



How Marketing Mix and Branding complement each other to strengthen your brand

The world of marketing is a constantly evolving universe, where strategies and techniques are constantly being renewed to adapt to the needs and preferences of consumers. Two fundamental concepts in this discipline are the Marketing Mix and Branding, which, although different, complement each other effectively to strengthen a brand and achieve success in the market.

The Marketing Mix: the perfect formula for success
The Marketing Mix, also known as the 4Ps of marketing, is a strategic tool that allows companies to effectively plan and manage their product or service offering. These 4Ps are: Product, Price, Place and Promotion.