Competitor Conversion Rates

[sharminakter]

Here we found that zennioptical.com has an unusually high purchase conversion of 6.62%. Let’s dig a little deeper and see what strategies they use to achieve this number.

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2. Research competitors' audiences to understand uae phone data their targeting and segmentation.
Before looking specifically at their funnel strategies, it's helpful to understand what the competitor's audience looks like. This will make it easier to understand how their marketing assets are targeted to different audience segments.

You can use One2Target to conduct audience research on up to 5 competitors in your market. Here's a look at the demographic and socioeconomic breakdown of Zennioptical.com's audience.

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It appears that the audience for zennioptical.com is predominantly female and between the ages of 25 and 34. They live in 3-4 person households (families), have low incomes, work full time, and have a high school or college degree.

With this information about their audience, we will be able to better evaluate their marketing assets to understand how their funnel is working. This will also allow us to better understand how we might improve our own funnel in the future.