Discover how to automate emails step by step to reduce the rate of abandoned carts with Brevo.
Abandoned Cart Automation
July 22, 2024
By Astrid Ruiz
Marketing4eCommerce Editor
OROne of the biggest headaches for brands, eCommerce and marketing professionals is abandoned carts , which occur when a customer has added products to their cart or shopping basket, but does not complete the process and leaves all the items abandoned.
However, to encourage customers to complete their purchase, Brevo , the marketing and sales platform with email campaign tracking and analytics tools, relies on automated cart emails, a type of automatic email that can be customized by brand, customer, and product type.
How to create an abandoned cart email in Brevo
Typically, an abandoned cart email is not sent in uganda number data isolation , but rather as part of a series of customer recovery emails . These emails should be personalized with the buyer's information and the products they left behind, which will make customers feel important.
The first abandoned cart email should be sent within the first hour or two after the cart abandonment is detected. This will be a friendly reminder that shows the products the customer has left behind and encourages them to come back to finish their transaction.
The second email is sent about 24 hours after abandonment and is intended to remind customers that products may sell out quickly and to create a sense of urgency. After three days , a third email is sent offering the customer a discount code for a limited time.
Abandoned Cart Email Automations
To ensure efficient cart recovery, this tool features Brevo tracker , with which you can identify and track shoppers who abandon carts and the products they have left behind.
When the tool identifies buyers, it will add them to a list called “identified_contacts” in your Brevo account and they will be placed into the abandoned cart automation. You should then specify a timeout for sending the emails and the emails will be sent automatically to encourage completion of the purchase.
In addition to templates and a fluid interface, Brevo offers all kinds of automations with which you can choose the type and form of email to use, adjusting to your business model, type of client and products.