Use social media trends and challenges

[sharminakter]

Social media trends and challenges are sound clips, dance routines, or video formats that encourage user participation. You can use them to attract a younger audience and show your brand's personality.

Because so many people get involved, they often go viral. Viral content increases brand awareness and allows you to identify new customers.

The TikTok challenge "Flip the Switch" involves two people swapping outfits to Drake's song "Nonstop."

As the song plays in the background, a person turns off hong kong phone data the lights to the lyrics: " I just flipped the switch ."

Two people in the TikTok "Flip the Switch" challenge in the same outfit.
When the lights come back on a second later, the duo have swapped clothes.

Two people in the TikTok challenge "Flip the Switch" in a changed outfit.
The more entertaining and funny the social media content is, the better. People love to make others laugh. That’s why this trend works so well.

Your brand can get involved in popular challenges and trends like these.

Is there a song or audio clip that would be a good idea to use for your business?

Let's say you're a florist. You could create a video using the trending TikTok song "Flowers" by Miley Cyrus.

You may not go mega-viral. But you'll probably get more views and engagement than if you didn't participate.

Can't find a trend or challenge that works for you? Create your own, like Chipotle did.