Sales Strategy and Success Manager

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Thus, whoever receives the message knows that the sender is genuine. According to Google, the main advantages of using BIMI are: authentication of sent messages, which prevents hackers from taking action on the domain; brand recognition, with the company’s logo present in each message; credibility, because recipients are sure that the email is legitimate. Therefore, the new blue verification badge adds another layer of protection to the Gmail user, now with a visual proof that the sender is trustworthy. How to get the Gmail Verification Badge? Source: Google Support To have the blue checkmark, the user administrator must have an account configured according to BIMI, adding the brand logo to authenticated emails.

Sounds simple, but this process involves setting up email protocol turkey whatsapp resource records for the domain and other security steps. This gives the account the VMC (Verified Mark Certificate). Is Gmail’s Verification Checkmark Really Trustworthy? So far you have understood that it is not just any Gmail account that can have the blue checkmark. Security authentication, trademark registration, and admin access to the account are required. The question is whether the checkmark will really bring confidence to users, since other giants besides Twitter have adopted the “paid verified” model: Meta, for example, also fixed a payment to acquire the blue seal.

The verified profile was created by Twitter in 2009 with the aim of providing an easy and quick way to identify whether a profile is genuine or not. It’s a way to prevent imposter accounts from impersonating other people on the social network. Later, other networks adopted verification, such as Instagram, Pinterest and Youtube. Although each social network or platform has its own criteria for account verification, the blue checkmark is in the imagination of internet users a synonym for credibility. That trust is in check with increasingly frequent paid verification. Despite being reliable, considering the entire verification process I described here, it is curious that Google opted for this type of veracity attestation in Gmail after the controversial decision of the blue bird network.