What is the average conversion rate?

[sadiksojib35]

As a rule, in the B2B segment, the conversion of a lead into a target client is less than 30%, and in the B2C segment - 40-50%. A good conversion of a target client into a sale in the first case is also about 30% , and in the second - about 50% and higher (depending on the check: in the real estate market with a huge check, this figure will be lower). The average conversion rate of a website visitor to an application is on average 1.5%, less often - 2-3%.

If you find that there are many non-target clients in the sales funnel (out of ten, only 2-3 are target), then you need to find out the reasons for their appearance and adjust your marketing: for example, turn off those advertising channels that attract non-target leads.

If the conversion of the target client into a sale is significantly bolivia whatsapp phone number lower than 30%, then it is necessary to analyze the reasons for the refusal and make a list of them. This will help the owner of the company or the head of the sales department to take action to process the refusals, systematize the work with them and find a way to increase the conversion.



Reasons for low conversion
Untargeted traffic. If your website or advertising campaigns attract visitors who are not interested in your product or service, this can reduce conversion. Incorrectly configured ads or incorrectly selected keywords will also not help increase sales.
Incompetent work with leads. Inexperienced sales managers can "drain" leads due to lack of experience in communicating with potential clients. Such managers need to be trained in sales scripts, and if there is no result, then look for new employees.
Barriers to users: Difficulty placing an order, slow page loading times, and inconvenient navigation can scare off potential customers if sales are made through a company's website.
Lack of trust in the brand. If visitors do not have confidence in the quality of the product or the reliability of the company, they may refuse to buy. In addition, if the information on the site is unconvincing or uninteresting, this will lead to the same result.
Unreasonable price of the product. If the cost of the product is significantly higher than the market average, and it is not justified, then this will most likely scare off a potential client, which will affect the conversion.
In essence, the above reasons are caused by two factors: poor performance of managers and weak marketing. For example, managers can make mistakes when working with clients: "pickle" leads that manage to go to competitors, give unconvincing presentations, do not pay due attention to identifying needs, do not follow sales scripts, etc.