Other Common Duplication Errors:

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Duplicate content can hurt your rankings, and for a long time.

You should avoid duplicating any content, regardless of the site it comes from, whether it is a direct competitor or not.

Look out for duplicate descriptions, paragraphs and entire sections, duplicate H1 tags across multiple pages, and URL issues, such as www and non-www versions of the same page.

Make sure every detail is unique to ensure that a page can not only be ranked by Google but also attract clicks from users.

The Most Common Duplication Issues That Penalize Sites:
11. Duplicate Content

The Site Audit tool flags duplicate content when pages slovenia phone data on your website have the same URL or text, for example. This issue can be resolved by adding a rel="canonical" link to one of the duplicate pages or by using a 301 redirect .

Duplicate H1 tags and title tags
Duplicate meta descriptions
Neglecting Internal and External Link Optimization
Various site issues with links and their frequency
Links that take your visitors in and out of your customer journey can hurt the overall user experience and, as a result, your search engine performance. Google simply doesn’t rank sites that provide a poor user experience.

This study found that nearly half of the sites we analyzed using the Site Audit tool had issues with both internal and external links, suggesting that their link architectures are not optimized.

Some of the links contain underscores in the URL, nofollow attributes, and are HTTP instead of HTTPS, which may impact rankings.

You can find broken links on your site using the Site Audit tool; the next step is to identify the ones that have the biggest impact on user engagement and fix them in order of priority.