Choosing the tone of voice: a fundamental step

arafatenzo · Post by **arafatenzo** » Mon Jan 06, 2025 5:42 am

website texts will have to be longer;
the website texts will have to contain more detailed descriptive sections;
the tone of voice should be conversational.
I think it's useful to apply Michael Pegg 's advice to copywriting , summarized in an article in the Huffington Post last January:

Implement the long tail : Queries coming from voice searches are increasing and you should start using as many keywords as possible coming from the long tail that are most relevant to the topic;
Use a FAQ Strategy : Communicate “Who, What, Where, Why, and How .” These are the questions customers ask! We compile these answers into our web pages, blogs, and social media posts.
Write content in a natural voice : Not only will your brand sound more natural, you'll be speaking the same language your customers use in voice search.
Hurray! For us web copywriters this means new zealand phone number having many more possibilities for expression and work!

Not all sites need to have the same style: for me, tone of voice is a recognizable imprint, it is the dress that the words of the site must have, it can be playful, direct and personal, or detached, noble and haughty. When you dedicate yourself to copywriting for a company you must know that the tone of voice must be modulated on the identity of the company , on how it would speak if it had a voice.

It can have long and complete sentences. It can work with evocative images and allow some nuances to be understood. The important thing is that the tone of voice is cross-media: a universal style for all communication channels that involve statements.

Copywriting is not just about the website: even a post on Facebook should reflect the corporate tone of voice chosen for the site and all official channels must respect the personality strategically defined beforehand.

7. Insert long and detailed texts that include multiple keywords from the main area of relevance of the product
So, to recap where we've come with our copywriting business: