Of course, as we saw at the beginning with the case of Mundo Deportivo, there will be other media, which you have not detected as competitors, that write about topics that interest you. Check the major generalist titles (Elpais.com, BBC.com, etc.) frequently to see if they do so. Also, configure Google Alerts to keep up to date with who publishes what on the topics you want to focus on: Google will send you emails with the frequency that you set on the topics you tell it to.
But you can even take this review of other media one step further. A topic that is not specifically in your niche may result (thanks to your know-how) in a content that hits the mark and talks about what you really know.
Let’s take a somewhat extreme example: imagine, going back to the subject of The Avengers and cinema, that you run a cooking blog. A trailer for the new Avengers movie is shown and it shows Hulk eating a Nutella calzone. It could be interesting for you to create an article along the lines of “How to make the Nutella calzone that Hulk likes: the Avengers recipe”.
Hulk doesn't relax even when eating Nutella calzone
3. Trends: both on Google (Google Trends) and on social networks
Google Trends is one of the easiest (and most australia number data overlooked) tools for finding out what people's interests are at a given moment and how they change over time. You can generate searches for one or more queries, get related queries, discover topics that are trending right now, and generally find out how your audience is searching for what interests them by selecting specific topics.
For example, here's what's trending as I write this article:
In the case of social networks, you can use any of the monitoring tools we discussed above, or simply pay attention to what the networks themselves are making trending, either through trending topics like those on Twitter/X or by following the posts made by profiles that you have detected as trend setters or trend creators .