Key Account Engagement Consultant

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Once you teach customers that they deserve a good price, it is difficult to get them to forget it, especially when using a membership model. . Pricing too high at the beginning Although it is easier to reduce prices than to increase them, if you start out with a high price, it will be difficult to change people's perception of the brand once you reduce the price in the future and it will be difficult to win back customers. For example, "Online Medical Q&A" is a good idea. Unlike other platforms, it is because the answers are all real doctors' basic questions and can get free answers.


Members only need to pay $ per year to find doctors to answer qatar whatsapp resource questions 24 hours a day, 7 days a week. . Offer too many choices and discounts. There is ample evidence that offering customers three options works best. Too many options can overwhelm people, and too few options can make it difficult for them to find the right one. But sometimes, once you start to divide customers into multiple segments, you start to see multiple uses. Just by using the number of services and features to create options, there are countless permutations that make companies want to offer hundreds of options.


Take the mobile communications industry as an example to get a rough idea of ​​what can happen when there is too much choice. On the contrary, the company has increased its market share and gained consumer trust by simplifying its service options. Thanks to the unstoppable social trend and the continuous development of digital technology, the membership economy and membership model have become one of the core methods for the sustainable development of new businesses. A clear, transparent, easy-to-accept, profitable and highly scalable pricing system is particularly important. Amazon membership Netflix membership Tsutaya Bookstore Card Membership Sam's Club Membership.. This is a long list of businesses that make money by relying on membership.