In short, it would seem to be a site well followed in the SEO field , which makes the most of both organic research and link building, and which finds in SEM and advertising a good complement and a good source of marginal revenue.
The problem is that the data we are looking at is taken from the analytics of the same e-store, sampled in the same period of time.
In short, these are not different data. They are two different ways of understanding web analysis, that is, of seeing the same data .
What's the trick?
The "trick", in this case, consists in the application albania phone number of two different attribution models to the economic value of the conversions that occurred on the site in question in the period under examination.
In the first case, sales are in fact attributed to the channel from which the traffic came at the time of conversion.
In the second, however, each sale is attributed to the channel that generated the last non-direct contact (within 60 days) between the site and the customer.
Which is the right one? Both, and neither.
Both tables provide a partial view of the users' conversion path. Together, however, they describe a customer journey that develops over several phases along the conversion funnel, with an initial discovery phase that starts with the search for the satisfaction of a need and ends with the purchase, mediated by an evaluation phase that continues over a long period of time.