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The work of creating an e-commerce does not only concern the graphic, programmatic and product uploading part: the online shop is a store that deserves to be advertised in order to have life .

I always strongly emphasize that the thing to have very clear, when we want to create and put online an e-commerce, is the budget to invest to gain visibility. In fact, we often overlook the idea that in the vast world of the web, if not advertised, a shop will never be seen, unlike the physical store, of which people can see the window and enter.

It doesn't work like that for digital : the shop is rarely seen by chance.

Before getting into the merits of this Prestashop guide, some basic considerations:

Before even putting your e-commerce nigeria phone number online, you need to build a relationship with users , your hypothetical customers, through marketing campaigns, pay per click campaigns, social activities and by taking care of SEO (here are some useful SEO modules for PrestaShop).
Don't underestimate visibility on social media: the user wants to have direct contact with the seller. A well-managed Facebook page certainly helps to establish a relationship of trust and consolidate the relationship with the customer.
Having said this, let's start with the practice and see together the advice that this guide can offer you to make the best use of Prestashop and increase the sales of your shop.

Always remember that data analysis is a fundamental step if you want to optimize your e-commerce

The metric we'll be looking at today is average cart size .