We start with the largest in terms of users in China, with 87.3% of the total internet users in the country and some 1.336 billion worldwide, according to the Digital Report by We Are Social . This messaging service is very similar to WhatsApp, although it has many more features.
One of the most relevant aspects of WeChat is the integration of different applications within its interface called Mini Programs . These allow the application to offer diversified services to its users, the most important being WeChat Pay , a very popular electronic payment platform in the country. This service for making payments and transfers has been one of the great drivers of social eCommerce in China, being used by large retail companies such as Pinduoduo .
Like QQ, which we will talk about later, WeChat is algeria number data available internationally and you can register through its website .
Douyin, the original TikTok
This is the original version of the internationally booming TikTok , although as it is reserved only for use in China it has fewer users than its internationalized copy. By January of this year, Douyin had accumulated 78.4% of Chinese users. Worldwide it has 752 million users.
Douyin has specific features that set it apart from its international counterpart. Like WeChat, this app is widely used in the field of social eCommerce, offering an innovative sales channel thanks to its short video format. In addition, this is one of the leading platforms for live commerce, in 2021 it managed to generate product sales worth 119 billion dollars (just over 116.3 billion euros) through live broadcasts.
The target audience also varies, as Douyin has users of very different ages, even reaching 40 years old. This is due to the type of content that the application presents, as although it focuses on entertainment, it offers more varied topics such as curiosities and commerce.