INSIGHT INNOVATION EXCHANGE LATIN AMERICA 2016 (day 1).
Yesterday's Insight Innovation Exchange Latin America 2016 event held in Lima, Peru at the Universidad del Pacífico, which brought together leaders in the market research industry, was a success.
Participants of Day 1 of the Insight Innovation Exchange Latin America 2016.
With presentations by Patricia Grisolle Fontana, Rafael Cespedes, Denyse Drummond, Per Hakanson, Daniel Castejon, Rosaline Hester, Shane Skillen, Simeon Pickers, Efrain Monsalvo, Cristina Quiñones, Bernardo Geoghegan, Marcus Jimenez, Rodrigo Isasi, Andrew Cannon, Daniela Buenfil, Ana Luisa Orbegoso, Humberto Lopez, Jose Oropeza, Nicolas Ortiz, Cristina Leo, Jorge Mendez, Ulf Kuhn, Dan Queiruga, Elina Halonen, Urpi Torrado, Luis Noriega, Pablo Sanchez, Jorge Benito, Carlo Rodriguez, Enric Cid and Anibal Cantarian discussed the market research industry and the challenges it faces.
Key participations in the Insight Innovation Exchange Latin America.
The day began with Patricia Grisolle Fontana, President of the Market Research Committee, welcoming all the event participants along with Rafael Céspedes, CEO of Provokative.
We then had the participation of Denyse Drummond who spoke to us about the importance of focusing on the customer in market research, the honesty of users in research when they participate through social networks and the challenges that market research faces in the future.
Per Hakansson, founder of Makerminds, invited us to question everything if we want to make a difference in market research, since our framework of beliefs comes from everything we have learned in our past.
Cristina Quiñones, author of the book “Undressing the Consumer’s Mind; Customer Insights kuwait phone number Marketing” did not remember that “there are no insights if there is no disruption, just as there is no new idea without contradicting previous ones.”
Following this presentation, Daniel Castejón, Partner & General Contents Director of BMC Innovation Company, and Rosaline Hester, Knowledge & Insights Director South Latin – Coca-Cola, took the stage to discuss how to accelerate brand growth by discovering and leveraging its distinctive brand assets. This is essential to use as a competitive advantage in a more competitive world.
Efraín Montalvo from PSYMA México told us about the barriers that LATAM must face to innovate in the sector. “Everyone has the opportunity for formal education, this affects the advancement of innovation in Latin America.
Pablo Sánchez, Community Director at QuestionPro, presented the MRX Latam community and revealed some interesting insights about the market research industry. Among the highlights were that 26% of community participants say there have been no changes in market research, 10% of researchers are located in Latin America according to LinkedIn data. He also told us about the new barriers that exist for the adoption of new market research methods.