In the following sections, we will cover in detail some of the most commonly used guerrilla marketing strategies by companies :
Experiential marketing
Also known as “experiential marketing,” this strategy seeks to involve your audience, making them interact and participate directly in the campaign to generate immediate responses that are useful in generating visibility .
Flashmobs
Advertising strategy that has been widely studied in advertising, marketing and public relations at all levels . Although flash mobs do not necessarily constitute an advertising strategy, these "spontaneous" bahrain number data meetings of people willing to carry out a particular action will attract the attention of people located within the public space in which the action is being carried out.
Covert advertising
A fairly old marketing technique that has been practiced more and more frequently in recent years. Among the most well-known cases, we find YouTubers and influencers who make videos talking about specific products that they have “bought” and about which they comment on all their benefits, thus inciting their audience to buy them .
Ambient marketing
Also known as “ambient advertising,” this strategy consists of choosing a public space with a high traffic of people to transform it and send the desired advertising through it.