Among these channels we find the website . The pillar of the digital strategy, the website is the digital showcase of the brand. It transmits news, offers a customer service space necessary to build loyalty or it can be the place where the customer finds events that are only accessible online.
The challenge of generating website traffic is even greater when it comes to developing your digital strategy. To generate website traffic, there are several media that act on different aspects of consumption:
SEA, paid SEO : company visibility, top of mind.
Loyalty program : reward consumers on the website.
Special promotions on the website : exclusive to the channel.
These strategies to be implemented are gradually becoming the key for most consumers, who no longer differentiate the presence of one brand on the Internet from another.
Mobile wallet and omnichannel
Companies must innovate by implementing tools with a ecuador number data greater capacity to win over or win back their customers. Let's review the different reasons that make the mobile wallet a powerful instrument to generate traffic to your website and at the point of sale. If you are not familiar with the term 'mobile wallet', don't worry, we will explain it to you below.
1. Always remain accessible
The wallet takes the form of a card accessible in 1 click from the application on all smartphones: “Wallet” for Apple and “Google Wallet” for Android.
This card includes a lot of information about the customer, their loyalty status, their number of points, etc. But it also includes most of the brand's information:
Clickable link to website or other
Store/Business Hours
Hotline
Phone number
Latest news
Description of an event
etc
In addition to having a loyalty or promotional card on their smartphone, the customer has most of the company's information at hand.