Of course, the concept of engagement evolves over time, generating trends around it that try to capture more realistically the relationship between user and brand.
Quality metrics over quantity: Instead of simply counting likes or followers, businesses are paying more attention to quality metrics that reflect true engagement, such as conversion rate, time on website, and actual click-through rates rather than impressions.
Measuring engagement across multiple channels: As brands estonia number data expand across multiple digital and social channels, they look to measure how users interact across all of these touchpoints to get a more complete picture of engagement.
Sentiment analysis, with measures such as monitoring comments on social networks and evaluating whether they are positive, negative or neutral.
Micro-influencers and niche marketing: Brands are turning to micro-influencers who have smaller, but highly engaged followings in specific niches.
And all of this to achieve relationships that last over time because conversation with the customer has always been the key, from the explanations of a shop assistant in a physical store to the responses of a community manager , generating a positive reaction with the consumer is the essential piece.