The fundamental subjective value we can offer a lead is information that is useful to them. And that is the crux of the matter. We must combine the interests of a given lead profile with our own.
with information about how wonderful our products are, we run the risk of trollification . And if we only do it with related information but without mentioning our product (for example, cooking recipes if you sell frying pans), you run the risk of keeping your leads in a permanent state of hibernation in which they follow you, consume the information but do nothing.
There are other types of subjective values, related to the germany number data power and attributes of the brand, the stimulation of curiosity about new developments, or ethical, social, environmental or corporate social responsibility values. Both types of value have different objectives.
Objective value is more focused on converting a lead into a customer, while subjective value is about building loyalty and repeated exposure to our brand. Ideally, a combination of both is used, but it depends a lot on each case. In any case, lead nurturing is a strategy that aims to establish and maintain a permanent relationship with a potential customer.