Instead, we will look at the most important uk number list steps of a marketing plan to advertise your restaurant and promote it online. 1. Start with SWOT analysis SWOT analysis The first step to successfully opening a burger joint is to do a good SWOT analysis . Below are some questions that will help you better focus your marketing strategy. Strengths (points of strength) Are your burgers cheaper than the competition? Are you well known in the city? Does your restaurant have distinctive / eye-catching / Instagrammable furnishings? Are your menus or the ingredients you use of a higher quality than the competition? Is your restaurant located in a strategic position (downtown / university area / tourist area / busy area)? Is your staff particularly empathetic / do they use social media a lot? Weaknesses (weak points) Are there already hamburger joints / fast food / take aways in the city? Are there new locations opening in the area? Are your menus more expensive than the competition? Are you practically non-existent online?
Do you want to open your own hamburger joint but have no idea how to advertise it and don't have a web marketing plan or strategy? Are you not organized for online or app ordering and delivery? Is your brand new and not very well-known? Does your city have few inhabitants? Is your menu not rich enough to satisfy the cravings of different palates? Opportunities (opportunities to be seized) Do you already have some original / seasonal recipes in mind that your customers can't help but try out of curiosity? and are you able to make them happy to come back? Do you have the possibility of doing promotions and reducing prices on special occasions? Threats (possible future threats) Will your fixed costs increase (staff, raw materials, rent, electricity, water)? Are there times during the year when you can already foresee that you will have to close your burger joint (summer, when the city empties, winter, end of the tourist season)?