Anton Nenakhov Head of Marketing at RocketCall Contents of the article: Lead generation channels and tools Search engines Targeted advertising Cold calling Cold mailing Referral programs Guest posts E-mail mexico number for whatsapp newsletter Podcasts or videos Webinars Online chats How does lead generation work? Working methods of lead generation Advantages and Disadvantages of Lead Generation What is lead generation? The main task of any company is lead generation, i.

e. attracting potential consumers (leads), regardless of the industry. Marketing has created a huge number of opportunities for this. Without lead generation, a user who is not ready to make a purchase at the moment will leave the site and it will no longer be possible to establish interaction with him. Any visitor who in one way or another shows loyalty to the company's brand can become a lead. But this is not yet a completed sale, but an established connection between the seller and the buyer, which arose as a result of a specific action - a price request, a request for a call back, a subscription, etc.