Persona x Target audience
Posted: Sun Dec 22, 2024 5:55 am
Many people confuse these two terms, but the difference between them is quite significant.
The target audience is a broader and more general representation of the customers you philippine number for whatsapp want to reach. In other words, it is made up of a segment of society that has characteristics in common.
To define the target audience, it is common to use sociodemographic criteria, such as: social class, gender, age, profession and geographic criteria such as location (urban, rural, coastal).
The persona goes further, with in-depth information, where all details must be defined, such as geographic and sociodemographic data that are also in the target audience, and psychographic information, such as name, gender, age, social class, location, education, profession, etc.
But it is also essential to have behavioral characteristics, such as personal tastes, sensitivities to prices of services and products, desired quality in a product or service, etc., and psychographic criteria such as personality, lifestyle, moral values, etc.
Realize that thinking about marketing strategies for someone you know more about makes your content better targeted and more useful to people.
After all, within the target audience, there are people with completely different tastes, behaviors, stories and needs and it is practically impossible to do something that speaks directly to everyone in this group.
On the other hand, by focusing on a persona, this process becomes simpler and the chances of success also increase.
How to create a persona
Now it's time for you to get your hands dirty.
To create a persona for your company or business, you will need to be guided by the profile of your typical customer.
In other words, you should be guided by the majority to answer some questions that will help define the behavioral profile of your persona.
To do this, you can use the following questions to help you build a picture of your buyer:
The target audience is a broader and more general representation of the customers you philippine number for whatsapp want to reach. In other words, it is made up of a segment of society that has characteristics in common.
To define the target audience, it is common to use sociodemographic criteria, such as: social class, gender, age, profession and geographic criteria such as location (urban, rural, coastal).
The persona goes further, with in-depth information, where all details must be defined, such as geographic and sociodemographic data that are also in the target audience, and psychographic information, such as name, gender, age, social class, location, education, profession, etc.
But it is also essential to have behavioral characteristics, such as personal tastes, sensitivities to prices of services and products, desired quality in a product or service, etc., and psychographic criteria such as personality, lifestyle, moral values, etc.
Realize that thinking about marketing strategies for someone you know more about makes your content better targeted and more useful to people.
After all, within the target audience, there are people with completely different tastes, behaviors, stories and needs and it is practically impossible to do something that speaks directly to everyone in this group.
On the other hand, by focusing on a persona, this process becomes simpler and the chances of success also increase.
How to create a persona
Now it's time for you to get your hands dirty.
To create a persona for your company or business, you will need to be guided by the profile of your typical customer.
In other words, you should be guided by the majority to answer some questions that will help define the behavioral profile of your persona.
To do this, you can use the following questions to help you build a picture of your buyer: