Get followers. The more followers they have, the more influence they have.
Invite Key Opinion Leaders (like influencers). Users invite recognizable/famous influencers to answer high-level or special questions.
Users battle with each other. It’s kind of like arguing, but it is more like discussing and debating. Everyone will back up their opinions with data and facts.
Searching for an answer:
Let’s look at how a user might use Zhihu if they’re hunting for information in a hurry.
They might start on Zhihu, or they might start their search philippine number for whatsapp on Baidu (the main search engine in China).
On Baidu, I search for: “What type of video meeting software is good?”
Search for answer on Baidu
On the results page, we can see a couple of ads up top, an organic search result below, and the last spot belongs to Zhihu.
This answer is a couple of years old, but it’s still ranking high on the first page of the search results.
Clicking on the result takes me to the Zhihu page that contains the answer to my question.
According to this answer, I should consider a type of software called Matein.
It’s an informative answer, but it’s written a bit like an advertorial. You might not be able to read Chinese, but the company’s name is mentioned frequently, which is a hallmark of advertorial writing.
There’s a link at the bottom of the page taking me to Matein’s website.
A link in Zhihu answer redirecting to website
Or, I should say: “Should take me to Matein’s website.” (Unfortunately, the website no longer exists.)
From here, some people may go ahead and download the software immediately. Other people may see what other answers say on this topic.
How people go about this depends on how much time they want to invest to get started as well as the scope of their operation.
If they research software for use across their organization of 100,000+ people, they’ll be putting in more research and effort. An individual or a small group of people wondering what they could use for themselves would probably download the software immediately and start doing the demos.
Profiles
Anybody with a Zhihu account can ask questions and provide answers.
However, regular users will usually have profiles, and users with profiles get more followers.
A zhihu profile example
This particular user has 59,997 followers and 97,626 likes. Most reg