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[fomayof928@mowline]

Intent-based targeting isn’t a buzzword; it’s a very real method for turning buying signals into cold hard sales. The secret is knowing how to squeeze every last bit of potential intelligence out of all the data out there. This way, go-to-market teams can identify prospects who are serious about making a purchase and optimize their conversions. How does it all work? numbers in korea We’ve broken down how you can make the most of this now-essential sales tool.

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Use Lusha Intent to Identify companies that are on the lookout for your solution.

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What Is Intent-Based Targeting?How a cold calling cadence can help close big deals
Of all the touchpoints, cold calling is the most aggressive.



It requires the sales rep to research and prepare a quick script and questions. Despite (or perhaps because of) its aggressiveness, cold calling has a high rate of success. It continuously outperforms cold emailing, with phone outreach receiving a response rate of 8.1%, compared to only 0.03% for email stated in one study. So how can SDRs maximize phone calls even further? Apply a cold calling cadence to your strategy.

A successful sequence should help you accelerate on your calls and find moments to start a conversation (with no hard pitch), answer questions, or leave a voicemail to book a meeting.