Surveys indicate that consumers

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The star rating is considered the #1 review factor that customers use to differentiate one local business from another. Controllable? No — businesses cannot directly control or alter the star ratings they receive. Providing excellent customer experiences is the best way to earn the kind of reputation that results in a high Google Business Profile star rating. 10. Review Count This is a simple count of the total number of Google-based reviews the business has received.


can become suspicious when any local mobile phone number database business has either too few or too many reviews compared to its competitors. When clicked on, the review count takes the user to the main review overlay, which we will cover in full below. Controllable? No — the business cannot directly alter the count of its reviews, but can implement a review acquisition program to increase its total number of reviews over time. 11. Editorial Summary This is one of the more diverse elements of the GBP.


In our initial example, a common format is shown of Google taking the primary category and combining it with location information, like this, near the top of the listing: However, other iterations may also be considered editorial summaries, including this example which cites a third party like Wikipedia and may appear further down in the listing: And there is at least one other version that may appear within the reviews section of the listing, specifically cite Google as the originator of the summary, like this: The nomenclature for these elements is loose, and Google may well have unique internal names for all three instances.