What is b2b marketing?

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In the B2B market, success is not just about great products. Success is also about the ability to provide real value to customers, build long-term relationships, and enhance uniqueness. This is where digitalization is crucial for small and medium-sized entrepreneurs who want to grow. In this article, we will explain what B2B is, how it differs from B2C, and how to adapt marketing to the B2B market.

What is b2b?

B2b is an abbreviation in economics that stands for business thailand telegram to business. According to Wright (2004), the B2B market operates on a national and global level. According to Wright, B2B is best described as a market where companies sell products and services to other companies, who then buy them for their own use or resale.



B2B (business to business) companies target the business market, while B2C (business to consumer) companies sell products or services to consumers. B2B marketing requires reaching the target audience in a different way than B2C, and B2C marketing requires a targeted B2B marketing approach. Online marketing applies to both, although B2B companies still have many opportunities in online marketing.

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What is a B2B Marketing Strategy?
In order to reach companies in the business market, a B2B marketing strategy needs to be chosen. With the right strategy, a company can sell its products and/or services to other companies. B2B marketing strategies usually target a smaller customer base compared to B2C. This leaves room for more specialization in marketing strategies and allows you to build good long-term relationships with your customers.