Advertising Agency or Digital Marketing Agency

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nurnobi25
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Joined: Mon Dec 23, 2024 3:34 am

Advertising Agency or Digital Marketing Agency

Post by nurnobi25 »

Due to the widespread confusion between the terms advertising agency and marketing agency, a section in this post is necessary to clarify them.

A marketing agency handles the entire process from the start of a project: market research, competition research, price setting, customer satisfaction assessment or a study of sales trends.

The job of an advertising agency is to promote a particular product corporate email database or brand through traditional media and also online media. Its job is basically to position the product in the minds of customers.

As we can see, the difference is important, the marketing agency offers a much more comprehensive service that also covers the promotion typical of advertising agencies. Likewise, we must be clear about these differences. Below, we leave you with two simple points that differentiate these two agencies.

Advertising agency

Communicate via traditional media (Television, Radio, etc.)
Its objective is to promote your product or service in advertising. To make the client remember the said product or service that the agency is promoting.
Digital Marketing Agency
Marketing Agency
Marketing Agency
Communicate via digital media such as social networks (Instagram, Twitter, Facebook, etc.)
Its objective depends on the client or the person seeking this service. Digital Marketing is based on a strategy based on the final result that the client desires: conversion, knowledge, generating some type of return, etc. It is much more than simply promoting a product.
A Digital Marketing agency can be executed in many different ways. For example, Experiential Marketing , Live Marketing and many more.
As we can see, the difference is very clear. To sum it all up, an advertising agency makes your product or service known through traditional media.

A Digital Marketing agency takes your product or service to the next level and promotes it based on a specific strategy for that product or service and also for the objective you want to achieve with that product or service.

Both are very viable mediums and help a lot when it comes to promoting and publishing. It also depends on the client's objective if they want to simply promote or if they want to go further.
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