One of the fundamental benefits of marketing automation is that it enables marketing campaigns to run with little or no human intervention. It sounds silly, but not a lot of companies are creating nurture programmes that can run in the background 24/7 throughout the year.
Think about your core product offering, what you stand for as a brand, and the content assets you have. You can build an entry-level automation program for new prospects, which is designed to feed them into the next highly tailored and relevant program. Essentially, it could act as your very own robot virtual assistant.
Work out where you can fit a perpetual marketing automation program into your business, to save time and reap the rewards.
4. Think ahead, think mobile
We all know how big mobile has become – mobile hong kong telephone code optimisation is always at the front of marketers’ brain. And it’s about to get even bigger with Google splitting its index so that there will essentially be two versions of the internet, one of which will be mobile.
With this in mind, it’s time to prepare marketing campaigns that are specific to mobile. One of the best things you can do for your audience is to let them choose how they receive content from you, and by building in a simple checkbox on your forms asking if they would prefer mobile, you’ll be able to segment your audience accordingly.
Got a question about how to put your new year’s marketing automation resolutions into action? We’d be happy to help - get in touch.
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Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.