If you are one of those who has tried everything in digital marketing campaigns and nothing works, the area of opportunity may be in your e-commerce and maybe it is time to apply a CRO.
Table of contents
What does CRO mean?
What to consider for CRO?
Plan of action
What does CRO mean?
These are the initials in English, Conversion Rate Optimization , which basically means that we optimize the conversion rate on the web through different techniques.
To do this, the key is to think like our buyer persona . What is the process they follow on the website to buy one or more products? What is the payment process like? What do the product variations look like (sizes, colors?)
CRO marketing
What to consider for CRO?
See loading times, according to Google it should architectural industry mailing list be only 2 seconds, but in the case of Europe it will be more convenient to compare ourselves with the average loading time which is between 8.1 and 10.3 seconds.
Perform the analysis in both the web and mobile versions, reviewing errors in the responsive .
Banners and texts should not overlap.
There are no visible broken links.
Ease of navigation to navigate the website and explore categories and products.
Check if the products are in stock.
Check if the products have all the details that the buyer persona would like to find, for example, if it is clothing, zoom in photos to see fabric details, size guide, etc.
Consider what happens after adding a product to the cart, what steps are involved, and how easy the checkout process is.
Plan of action
Once you have identified the areas for improvement on your website, a good idea would be to implement a CRO report, preferably with screenshots so that you can define an action plan.
Once your action plan is structured, you can contact your trusted developer and allied designer, as the case may be, so that they can implement all the improvements on the website. You will see that the report with the screenshots will be useful for them and for you, since you will be able to compare the changes and thus ensure that your e-commerce is an ideal place without excuses for your potential clients to become sales.