9 Reasons to Use Instagram for Business

[seonajmulislam00]

With over 25 million Instagram business accounts and over $7 billion spent on Instagram advertising last year, it's clear that brands are investing in this channel.

Others, however, remain on the sidelines, and one of the main reasons is that they (incorrectly) believe they have nothing to post.

This couldn't be further from the truth.

Whether you're a trendy B2C company or a traditional B2B company , there's a place for you in the field.

Don’t fall into the trap of thinking that your company doesn’t have anything visually interesting to post.

With a little creativity and strategic planning, you'll find plenty of things you can post on Instagram .

Here are nine reasons why korea telegram data should use Instagram as a business, regardless of your industry.

1. Customers are waiting for you on Instagram
Customers will look for you on Instagram.

They may search for you specifically by name or by hashtags related to your business or location.

Either way, not finding you is a bad experience.

Even if you don't plan on being incredibly active on Instagram, it's best practice to create an account that at the very least has your business name, contact information, and a few posts to showcase your brand.

Either way, you don’t want that survey to go unanswered – or, worse yet, taken to a competitor.

2. It is a sign of trust
Having an Instagram account – especially a verified Instagram account – is yet another sign that your business is reputable, real, and transparent.

If you do business exclusively online, having another social account where your customers can learn about your business is highly valuable.

3. Your customers and users can tag you
Let's say you provide exceptional service to a customer, or if the customer is raving about a product they just purchased from you.

It's very possible they'll take to Instagram to share the story, and the critical review is gold.

This is the kind of thing you definitely want to be tagged in so that it appears on your Instagram account.

But here’s the problem: if you don’t have an Instagram account, the customer will never be able to tag you and it’s a huge missed opportunity.

4. You can label and sell your products
If you sell products, the ability to share Instagram photos and videos linked directly to those products is a huge win.

To take advantage of this feature, you need to create a product catalog from your Facebook page (this is where Instagram pulls product information from).

5. Point back to your website
It’s not just products that you can showcase on your Instagram account – it’s also your white papers, infographics, blog posts, and any other content you publish on your website.

Instagram is yet another social channel where you can drive traffic back to your website.

You can also switch sharing to Facebook or Twitter directly from Instagram, or use a social dashboard that lets you post the same message to different social channels with just a few clicks.

6. Online Reputation Management
When it comes to online reputation management and search engine optimization for your brand, having an Instagram account is essential.

Your online reputation is critical to your business, so you need to be aware of what comes up when customers search for your company or brand name.

In addition to your website, your social channels often also appear on the first page of search engine results.

For this reason, it’s best practice to create business accounts on all social networks (including Instagram) with your brand, even if you don’t plan on using them frequently.

The idea here is to control as much of the search engine results page as possible by creating profiles and content that point to your brand.

This way, if you do receive bad publicity online, your website and social accounts will have a chance to rise above any negative content.