Also read: How Content Marketing Boosts Your Business Growth?
Posted: Sat Feb 22, 2025 9:14 am
HubSpot CRM Hub supports the use of smart lists , which are used for more exclusive sends, and static lists , which are not automatically updated and only include records that meet the criteria at the time the list is saved.
One thing that sets HubSpot apart is that, when using the CRM Hub and Marketing Hub tools, you can mark contacts as being marketing or not, better organizing the base between the marketing and sales teams.
RD Station also has important features, such as lead scoring, lead tracking and lead segmentation. Just like HubSpot CRM, you can import and export leads to the database.
Learn more: How to generate qualified leads with Inbound Marketing?
Marketing automation
This is one of the most important aspects for a company to hire one of these tools, right?
HubSpot Marketing Hub and RD Station kuwait telegram data Marketing have similar features when it comes to automation. The platforms offer the following features:
sending emails or messages in sequence;
history of interactions with the website and landing pages;
nutrition flows and internal flows;
automatic marking of qualifications and opportunities;
automatic sending of the contact to the CRM, among others.
Learn more: Marketing automation doesn't mean you don't have to do anything else
WhatsApp Message Automation
HubSpot CRM can be integrated with WhatsApp to develop a complete workflow , as it allows customization of triggers and automatic responses on WhatsApp.
RD Station has RD Station Conversas to promote the integration of different communication channels , such as WhatsApp, Telegram, Instagram Messenger and Facebook Messenger. It is possible to automate customer service on WhatsApp and create personalized flows to increase conversion rates.
For automation flows, RD Station Marketing offers the functionality to create and schedule sending of messages via WhatsApp according to triggers, conversions or funnel stages.
Blog
This is a feature in which HubSpot has an advantage, since it allows you to create a blog on the platform itself and schedule content . It is worth noting, however, that these features are part of the Content Hub, a module developed for creating and managing content. In this way, the Marketing Hub and the Content Hub work in a complementary manner.
Although it does not have these features, RD Station Marketing allows the creation of forms that can be used on the company's blog , in addition to monitoring the most accessed pages on the website and on the blog itself .
Reports
Both digital tools allow the creation of personalized dashboards with the performance of email marketing campaigns, automation flows, sales , conversions, among others.
In both RD Station and HubSpot, you can manage your marketing campaigns in one place . You can group items such as marketing emails, landing pages, forms, and pop-ups.
Important: Access to these features will depend on the plan purchased by the company. The two software programs offer different plans in which the solutions are more or less limited. The ideal plan will depend on the digital maturity of your business, how robust your marketing strategy is, and what data and metrics you want to track and analyze.
What integrations are available?
Integrations can optimize time and make the marketing team’s work easier. This is essential so that professionals can focus their efforts on other strategic issues. Check out some of the integrations available on both platforms:
RD Station: Gmail, Pluga, Zenvia, Mailchimp, Trello, Typeform, Conta Azul, among others.
HubSpot: Zapier, Google Ads, WordPress, Slack, Voice, and more.
Plans and prices
RD Station Marketing offers four plan options: Light, Basic, Pro and Advanced. The price charged varies depending on the number of contacts the company intends to work with. Light is the most affordable and is recommended for an initial strategy focused solely on lead generation, as it does not provide an analysis dashboard. Advanced is the most complete, with very detailed reports and analysis panels.
HubSpot Marketing Hub also has four plan options: in addition to the free version, you can choose from Starter, Professional, and Enterprise. Each of them has a limited number of primary seats and marketing contacts. An important point that managers should keep in mind is that HubSpot tools have a monthly fee in dollars.
When to choose RD Station or HubSpot?
The choice will depend on the specific needs of each company. Both platforms are strategic marketing automation tools , but they have distinct features and advantages that may align better with business objectives . When making the decision, it is necessary to consider the scope of operations, the size of the company, and growth goals.
One thing that sets HubSpot apart is that, when using the CRM Hub and Marketing Hub tools, you can mark contacts as being marketing or not, better organizing the base between the marketing and sales teams.
RD Station also has important features, such as lead scoring, lead tracking and lead segmentation. Just like HubSpot CRM, you can import and export leads to the database.
Learn more: How to generate qualified leads with Inbound Marketing?
Marketing automation
This is one of the most important aspects for a company to hire one of these tools, right?
HubSpot Marketing Hub and RD Station kuwait telegram data Marketing have similar features when it comes to automation. The platforms offer the following features:
sending emails or messages in sequence;
history of interactions with the website and landing pages;
nutrition flows and internal flows;
automatic marking of qualifications and opportunities;
automatic sending of the contact to the CRM, among others.
Learn more: Marketing automation doesn't mean you don't have to do anything else
WhatsApp Message Automation
HubSpot CRM can be integrated with WhatsApp to develop a complete workflow , as it allows customization of triggers and automatic responses on WhatsApp.
RD Station has RD Station Conversas to promote the integration of different communication channels , such as WhatsApp, Telegram, Instagram Messenger and Facebook Messenger. It is possible to automate customer service on WhatsApp and create personalized flows to increase conversion rates.
For automation flows, RD Station Marketing offers the functionality to create and schedule sending of messages via WhatsApp according to triggers, conversions or funnel stages.
Blog
This is a feature in which HubSpot has an advantage, since it allows you to create a blog on the platform itself and schedule content . It is worth noting, however, that these features are part of the Content Hub, a module developed for creating and managing content. In this way, the Marketing Hub and the Content Hub work in a complementary manner.
Although it does not have these features, RD Station Marketing allows the creation of forms that can be used on the company's blog , in addition to monitoring the most accessed pages on the website and on the blog itself .
Reports
Both digital tools allow the creation of personalized dashboards with the performance of email marketing campaigns, automation flows, sales , conversions, among others.
In both RD Station and HubSpot, you can manage your marketing campaigns in one place . You can group items such as marketing emails, landing pages, forms, and pop-ups.
Important: Access to these features will depend on the plan purchased by the company. The two software programs offer different plans in which the solutions are more or less limited. The ideal plan will depend on the digital maturity of your business, how robust your marketing strategy is, and what data and metrics you want to track and analyze.
What integrations are available?
Integrations can optimize time and make the marketing team’s work easier. This is essential so that professionals can focus their efforts on other strategic issues. Check out some of the integrations available on both platforms:
RD Station: Gmail, Pluga, Zenvia, Mailchimp, Trello, Typeform, Conta Azul, among others.
HubSpot: Zapier, Google Ads, WordPress, Slack, Voice, and more.
Plans and prices
RD Station Marketing offers four plan options: Light, Basic, Pro and Advanced. The price charged varies depending on the number of contacts the company intends to work with. Light is the most affordable and is recommended for an initial strategy focused solely on lead generation, as it does not provide an analysis dashboard. Advanced is the most complete, with very detailed reports and analysis panels.
HubSpot Marketing Hub also has four plan options: in addition to the free version, you can choose from Starter, Professional, and Enterprise. Each of them has a limited number of primary seats and marketing contacts. An important point that managers should keep in mind is that HubSpot tools have a monthly fee in dollars.
When to choose RD Station or HubSpot?
The choice will depend on the specific needs of each company. Both platforms are strategic marketing automation tools , but they have distinct features and advantages that may align better with business objectives . When making the decision, it is necessary to consider the scope of operations, the size of the company, and growth goals.