The challenge for reputation management
Posted: Sat Apr 05, 2025 3:43 am
Fake news is the order of the day. Social media ensures its rapid and wide dissemination. At the same time, clickbait is increasingly used to increase the reach of news. The effect on reputation management is noticeable. Think of newspaper headlines stating that supermarkets 'will not alleviate the suffering of animals', while the supermarkets in question have probably only indicated that they will not change their policy. This article provides insight and tips on how to manage fake news that can damage your organization's reputation.
Disinformation disguised as news is frequently spread via websites, social media and even traditional media. In addition, we also have to deal with the phenomenon of clickbait, which is used by news media to achieve a greater reach. Newspapers that use the words 'groundbreaking' in their headlines are often shared well. Research published in Science even shows that false information has a 70% greater chance of being spread further. The reason for this is mainly that fake news evokes more emotions in the reader.
It is clear that we are dealing with a reputation management challenge here . But how big is the impact of phone number library the sources that spread fake news? We are happy to give you 4 handles to get started with.
False information is 70% more likely to spread further.
1. Understand the impact of a source
Within reputation management it is important to realise the impact of a source. Despite a lower reach, Het Financieele Dagblad can have a much greater impact on the financial sector than if the news is distributed via another daily newspaper with a large reach. The lower reach of the source is then diametrically opposed to the impact that the source has, because it is a certified source. We suspect that we are moving towards a system of certified sources , in which news sources – just like banks and other financial institutions – receive a kind of rating, awarded by independent agencies.
Disinformation disguised as news is frequently spread via websites, social media and even traditional media. In addition, we also have to deal with the phenomenon of clickbait, which is used by news media to achieve a greater reach. Newspapers that use the words 'groundbreaking' in their headlines are often shared well. Research published in Science even shows that false information has a 70% greater chance of being spread further. The reason for this is mainly that fake news evokes more emotions in the reader.
It is clear that we are dealing with a reputation management challenge here . But how big is the impact of phone number library the sources that spread fake news? We are happy to give you 4 handles to get started with.
False information is 70% more likely to spread further.
1. Understand the impact of a source
Within reputation management it is important to realise the impact of a source. Despite a lower reach, Het Financieele Dagblad can have a much greater impact on the financial sector than if the news is distributed via another daily newspaper with a large reach. The lower reach of the source is then diametrically opposed to the impact that the source has, because it is a certified source. We suspect that we are moving towards a system of certified sources , in which news sources – just like banks and other financial institutions – receive a kind of rating, awarded by independent agencies.