Automated workflows for lead scoring

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Lead scoring is the last item on my list for marketing automation. A common method for evaluating leads is scoring. A certain number of points is assigned to each action (download, shopping cart, chat, etc.), allowing you to see exactly how close the lead is to achieving the desired goal (purchase or decision). Depending on the lead's score, it can then be automatically bolivia phone number data sent to appropriate lead nurturing workflows or assigned to a sales representative.



Conclusion
Marketing automation in conjunction with HubSpot is a great way to optimize workflows within your company and implement marketing processes efficiently. You spend less time on repetitive tasks and more time on a good online marketing strategy. Additionally, optimized workflows allow leads to be converted more quickly without having to be manually classified. We would be happy to advise you on which marketing measures can be automated in your company. We provide an overview of inbound marketing in our free e-book "The Basics of Inbound Marketing."