Add value from your emails
Posted: Tue May 20, 2025 6:31 am
Most ecommerce email marketing efforts are too focused on just selling, selling, selling. This is great. But, let’s take an example. Let’s say that you sell a supplement to long distance runners with their endurance.
You can send out regular emails with coupons and special offers iraq telegram phone number list on your supplements. Or, you can send out regular emails that have running tips. Which one is going to add the most value? The latter is.
Runners hang out with other runners, so make it easy for them to share your emails with friends.
Have a clear email marketing strategy
You need to have a clear strategy of the kind of content you want to write, what you want to educate your customers about and how often you send out your email campaigns. Scattershot email approaches simply don’t work.
You need a clear and consistent ecommerce email marketing strategy and then executed that on a regular basis. That will drive higher engagement levels because people love habits, consistency and predictability.
You can send out regular emails with coupons and special offers iraq telegram phone number list on your supplements. Or, you can send out regular emails that have running tips. Which one is going to add the most value? The latter is.
Runners hang out with other runners, so make it easy for them to share your emails with friends.
Have a clear email marketing strategy
You need to have a clear strategy of the kind of content you want to write, what you want to educate your customers about and how often you send out your email campaigns. Scattershot email approaches simply don’t work.
You need a clear and consistent ecommerce email marketing strategy and then executed that on a regular basis. That will drive higher engagement levels because people love habits, consistency and predictability.