With the proliferation of voice assistants (e.g., Siri, Google Assistant, Alexa) and IoT devices, mobile marketing is extending beyond phones.
How to Adapt:
Create voice-search-friendly content using conversational keywords.
Develop voice-enabled apps or “skills” for Alexa and Google Home.
Use push notifications synced with smartwatches and other wearables.
Explore geofencing combined with smart home triggers.
Voice and IoT integration enable deeper, more intuitive mobile customer small business email address connections.
Step 62: Leverage SMS Automation Workflows
Automation can streamline your SMS campaigns to nurture leads and boost conversions.
Typical Automated SMS Workflows:
Welcome series for new subscribers.
Drip campaigns educating users about your product or service.
Re-engagement texts for inactive users.
Post-purchase follow-ups and feedback requests.
Use platforms like Twilio or Klaviyo to set up multi-step automated SMS journeys tailored to user behavior.
Step 63: Incorporate Blockchain for Mobile Marketing Transparency
Blockchain technology can improve data security and transparency in mobile marketing.